Proposals for the club to explore

By Blogger Mwakio P

The proposals are:-

1. COMMERCIALISING OF CLUB ACTIVITIES
Commercialise sale of the club merchandise with real logos, water marks and security features that cannot be duplicated by fraudsters.

2. DEVELOPMENT & SALE OF MERCHANDISE
Admin/Executive Committee should come up with production of different merchandise such as:-
– popular current replica affordable jerseys,
– unexplored caps,
– cups,
– track suits,
– towels,
– pens,
– jackets,
– watches,
– mobile phone covers,
– stickers,
– bags,
– pencils porches for school going kids,
– scarves,
– spare wheel cover, etc.

3. FOOTBALL EXCHANGE PROGRAMS
Develop strategic alliances and partnership with foreign football clubs and academies in England, Spain, Italy, Netherlands, Belgium, Germany, Brazil, United States, Mexico, France, etc to explore exchange programmes. This can also run alongside with having relationship with diplomatic missions of these countries on technical matters and exchange programmes.

4. PROFESSIONALISM
Set up functioning full secretariat of the club with hired and salaried CEO, finance & commercial director, marketing manager, fund raising and sponsorship director, administration manager, procurement manager, football development manager, scouts women and youth football officer etc. However we can start with five fulltime official with a purpose of expanding the secretariat further to 18 full time staffs.

5. CONVERTING CLUB INTO A COMPANY
Turn club to a professional outfit and company.

6. SEASON TICKETS
Come up with secured club seasonal tickets at discounted rates.

7. INFRASTRUCTURE AND FACILITIES DEVELOPMENT
Come up with a plan to acquire land and build a club stadia, training ground, club house and club apartments for players.

8. STRONG FINANCIAL BASE
Come up with sound fundraising activities from members ranging from monthly contributions from kshs.100, 200, 400, 500, 1000, 2000, 5000 etc to target 40000 fans throughout the country.

9. ORGANIZATION STRUCTURE
Come up with governance structure and transparency blue point to build confidence of fans and other stakeholders.

10. CIVIC EDUCATION AND SENSITIZING FANS
Develop training programme for fans to avoid incidences of hooliganism.

11. DEVOLUTION STRUCTURE
Empower branches to co-ordinate club activities.

12. OPEN DAYS AND FANS DIALOGUE
Have club open days with fans to encourage dialogues and understanding of clubs on weekly, fortnightly and monthly basis

13. EXPLORE CAPITAL MARKET FUND RAISING OPPORTUNITIES
Develop massive fund raising activities such as exploring avenues of fundraising from the public under capital markets authority rules through IPO or private placement

14. INTERNAL CONTROLS AND ACCOUNTABILITY
Appoint external auditor.

15. GOVERNANCE STRUCTURE
Establish board of directors during the transition period that will see club’s long term strategy, vision and mission statement being developed with clubs core values and strategic intent.

16. BROADCASTING OPPORTUNITIES
Set up Gor Mahia TV that will work together with the league sponsors to bring live matches that are not shown by DSTV.

17. FOOTBALL YOUTH DEVELOPMENT
Set up academies of all age categories such as under 12, under 15, under 18 and under 21 teams with funding to be sourced from government institutions, NGOs and other sponsors.

18. GENDER SENSITIVITY
Develop women football team that can be associated with our Kogalo divas.

19. ETHICS AND CODE OF CONDUCT
Develop code of conduct for the new office bearers and publish what the stakeholders expect from our fans in terms of discipline and positive engagements.

20. STRATEGIC PLAN
Develop a 3 – year strategic plan of Gor Mahia with clear and sound objectives that include our mission statement, vision and core values that should be circulated to fans and other stakeholders.

21. SUSTAINABLE FINANCIAL BASE
Develop a long term and sustainable fund raising strategies without over burdening the fans

22. MENTORSHIP PROGRAMME
Develop a leadership programme for future club leaders, board of directors and management.

23. STRATEGIC ALLIANCES AND PARTNERSHIPS
Develop alliances and partnership with foreign football clubs and academies in Europe (Manchester United, Arsenal. Chelsea, Barcelona, Real Madrid, Lyon, Bayern Munich, Ajax, Inter Milan, AC Milan, etc) African teams (Zamalek, Supersports, Orlando Pirates, Kaizer Chiefs, Sundown, Esperance, Asec, Asante Kotoko etc), South American clus (Corinthians, Boca Juniors, São Paulo, Independiente, River Plate, Flamengo, River Plate, Velez Sarsfield, Nacional, Santos etc), North American teams (D.C. United, Los Angeles Galaxy, Colorado Rapids, Columbus Crew, Real Salt Lake, Kansas City Wizards, Red Bull, Cruz Azul, Pachuca, UNAM, Guadalajara, etc).

Above are some of the ideas that the new office need to explore for future posterity of the club.