Kenyan Premier League (KPL) has finally sealed a three year deal with East Africa Breweries Limited (EABL) to become the league’s title sponsors. In the process, the league has been renamed to the Tusker Premier League.
It has been a long time coming for a league that has been without a title sponsor for 5 years while Uganda and Tanzania leagues had a sponsor.
The deal took effect from July 1st this year and is said to be worth Kshs165 million. Under the deal, KPL will receive Kshs55 million per year for three years. Gor Mahia and the other 15 clubs will seen an increase in funds.
Fans will hope that the club will become more professional and more accountable in the way they handle their affairs.
Fans also hope that KPL will be better organized and avoid embrassments such as the one that happened this Sunday; As pointed out by our comrade Ogango Trailer only one bottle of Champagne was provided for the players leaving all 16 players to scramble for the sole bottle.
Per KPL policy, 65% of the sponsorship money is supposed to go to the clubs. That still leaves KPL with a lot of money that they can use for development and promotional activities.