Gor Mahia have secured a Sh15 million sponsorship deal with Italian apparel manufacturers, Legea.
“Talks have been ongoing for weeks and a deal is in the pipeline but I can’t say how close we are to an agreement but its true we have been engaging Legea apparel,” said Gor organising secretary David Kiilo to the Star Newspaper.
According to the agreement, Gor Mahia will wear the branded kit for four years. Gor senior vice chairman Erick Wasuna confirmed the club had signed the deal last week and they expect delivery of first consignment in first two weeks of March.
“It feels exciting that this could be one of the best kit sponsorship package that is expected to bring quality products to a quality team like Gor Mahia— a team that has exemplified the true spirit of success both at home and away,” said Hector.
In the video, Chairman Rachier explains that the club will take steps to ensure counterfeiters no longer sale Gor Mahia jerseys
Kenya Premier League side [KPL] Gor Mahia FC has completed signing a three year kit sponsorship deal with Italy based Sports Studio company to fully kit the club. The new kits with the company’s Joma brand name will be launched on Wednesday July 23 at 680 hotel, Nairobi. This according to futaa.com
With the club having lost its primary sponsor Tuzo, the next best source of finances is the fan base and the general public. And there is no limit to what kind of Gor Mahia branded merchandize can be sold in partnership with Joma because Joma markets everything from polo jerseys to shoes to gym bags and T Shirts.
When Gor Mahia signed a similar deal with Legea in 2011, only 10% of the proceeds from merchandize sales were to go into the club’s kitty. This lopsided deal left many fans disgruntled and many decided to purchase the official Legea-Tuzo jerseys altogether. One certainly hopes that the club management has learned from that experience.
Piracy and fake merchandize
A second issue that was not properly addressed last time was the issue of piracy. In fact Chairman Ambrose Rachier once claimed that Gor Mahia makes no money from merchandize due to piracy. Which means according to Mr. Rachier that all the jerseys you see at the stadium added nothing to the club’s coffers. This can be addressed by educating fans on the locations that are selling legitimate merchandize. This will also solve the third issue which is that some fans often find it difficult to buy club merchandize.