{"id":4981,"date":"2014-07-24T03:22:32","date_gmt":"2014-07-24T03:22:32","guid":{"rendered":"http:\/\/gormahia.net\/latest\/?p=4981"},"modified":"2014-07-24T03:22:32","modified_gmt":"2014-07-24T03:22:32","slug":"gor-mahia-is-kenyas-top-brand-what-will-come-of-this","status":"publish","type":"post","link":"https:\/\/gormahia.net\/latest\/news\/gor-mahia-is-kenyas-top-brand-what-will-come-of-this\/","title":{"rendered":"Gor Mahia is Kenya&#8217;s top brand. What will come of this ?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/gormahia.net\/images\/pierre-celeb-top-fry.jpg\" alt=\"\" width=\"328\" height=\"331\" \/><\/p>\n<p>Gor Mahia has been named Kenya&#8217;s best sports brand by ICERTAS (International Certificate Association)\u00a0The firm places the Kenyan Premier League champions among top corporate and personalities who it terms as most saleable brands. This according to a report in the Daily Nation<\/p>\n<h3>Who are ICERTIAS ?<\/h3>\n<p>It is a Swiss organization that conducts research about customer satisfaction, product quality and customer behaviour using innovative research scheme and methodologiesis primarily focused on the global recognition and promotion of product quality and value. They have conducted research studies in well over 40 countries in five continents.<\/p>\n<p>The fact that this is an Independent non-biased consumer research firm lends this study a significant degree of credibility.<\/p>\n<h3>Significance<\/h3>\n<p>This finding puts Gor Mahia ahead of every other sports team as far as Kenyans are concerned. Gor Mahia officials should be able to parlay .<\/p>\n<p>These findings are significant in that they should open the eyes of potential sponsors. \u201cGor Mahia is a big brand and we hope to have a shirt sponsor soon,\u201d said Rachier to the Nation.<\/p>\n<p>&nbsp;<\/p>\n<h3>Gor Mahia continues to have an impact away from the field<\/h3>\n<p>Meru governor recently cited Gor Mahia as one of the reasons he is spending Ksh 200m to upgrade Kinoru stadium in Meru and millions more to set up a sports academy in his county.<\/p>\n<div>\n<p>Munya said his government considers sports as a major business for locals due to high number of people attend matches at the stadium, hence the heavy investment.<\/p>\n<\/div>\n<div>\n<p>\u201cPeople spend in our hotels when teams come to Kinoru stadium. Food suppliers will also get business. When Gor Mahia came to play Tusker, all hotel rooms were full. We want to sustain this.\u201d said Munya.<\/p>\n<h3>So how can Gor Mahia take advantage of these findings ?<\/h3>\n<p>The evidence clearly suggests that Gor Mahia should be receiving far greater sponsorship than all other sporting entities. So why is&#8217;nt it ?<\/p>\n<p>Consider rugby for example. The amount of sponsorship that Kenya rugby receives considerably dwarfs football. The Kenya XV team recently penned a Ksh 75 million sponsorship with EABL. This is almost twice what any Kenya football team receives. But if you think that is amazing then consider the fact that the Kenya sevens team has a sponsorship from Kenya Airways that is worth a whopping Ksh 400 million over two years. And we havent even mentioned the sponsorships that Kenya rugby receives from entities like Bamburi cement and so forth.<\/p>\n<p>Therefore we must ask ourselves why rugby is so successful at garnering sponsorship and what can we learn from them.<\/p>\n<p>Firstly its a question of and public perceptions. Rugby is seen as well run, transparent, fashionable and marketable.<\/p>\n<p>Secondly its a question of public relations . Gor Mahia has an uphill task in this regard. But the hill can be climbed. Gor Mahia fans have been on relatively good behaviour of late. The club lost to arch-rivals Ingwe recently and fans left the stadium peacefully. They were eliminated from the Shield last weekend and once again fans left peacefully.<\/p>\n<p>If I were Ambrose Rachier I would highlight the peaceful behaviour by publicly congratulating the fans for being calm. I would take every opportunity to highlight the positives.\u00a0 Remember the media is quick to highlight even the slightest negativity from Gor Mahia fans. Its therefore up to the club EC to highlight the club&#8217;s positives. Aside from garnering sponsors, it will bring more fans to the terraces. And why not build on the sentiments expressed by Meru governor Peter Munya which bolster what this column has been saying for a long time : Gor Mahia is good for this country. It must be said however that Mr. Rachier has indeed fought a good fight in ridding the club of bad elements. More needs to be done by him and other stakeholders including fans.<\/p>\n<h3>Will history repeat itself ?<\/h3>\n<p>Three years ago, media monitoring company Realforge\u00a0 reported that KPL attracted media coverage worth Sh686 million over the period of March to November with Gor Mahia enjoying\u00a0 a coverage worth Sh200 million\u00a0 as Advertising Value Equivalent. This was by far the highest of any Kenyan team. It was around the same time that Gor Mahia entered into a partnership with Tuzo. Will this ICERTIAS study be a harbinger of good things to come ?<\/p>\n<\/div>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/gormahia.net\/latest\/news\/gor-mahia-is-kenyas-top-brand-what-will-come-of-this\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Gor Mahia has been named Kenya&#8217;s best sports brand by ICERTAS (International Certificate Association)\u00a0The firm places the Kenyan Premier League<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_layout":"default_layout","footnotes":""},"categories":[1],"tags":[157,123,156],"class_list":["post-4981","post","type-post","status-publish","format-standard","hentry","category-news","tag-gor-mahia-brand","tag-gor-mahia-sponsor","tag-icertias"],"_links":{"self":[{"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/posts\/4981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/comments?post=4981"}],"version-history":[{"count":0,"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/posts\/4981\/revisions"}],"wp:attachment":[{"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/media?parent=4981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/categories?post=4981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gormahia.net\/latest\/wp-json\/wp\/v2\/tags?post=4981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}