Gor Mahia have landed a five year sponsorship deal with local sports betting firm Sportpesa in a ceremony held at the club’s offices at the Nyayo National Stadium this Tuesday 2 February.
Sportpesa are the firm that also sponsors the Kenya Premier League. The monetary amount was not disclosed.
‘We have signed a five-year deal with SportPesa but we are not in a position to disclose the full details at this time. We shall communicate in due course,”
But according to goal.com sources, the deal is worth Ksh 50 million per year.
“The deal will cover payment of player salaries, world class player recruitment and official kitting.” said Rachier to the press.
In past statements, Chairman Rachier has stated that the club needs Ksh 70 million to operate in 2016. This includes the steep costs of participating in the Africa champions league.
Initial reports suggested that Betway who are now sponsoring AFC Leopards were going to sponsor both teams. However Sportpesa stepped in apparently afraid that their rivals were going to get plenty of mileage. And for that reason, Betway are unhappy and have vowed to take action.
“We signed a deal with Gor Mahia and it is surprising that they can turn around and sign another deal even before the ink has dried on our deal. We will certainly take appropriate action to protect our reputation,” a source from Betway said to the Standard.
Since Gor Mahia chair Ambrose Rachier is a lawyer one would think this is unlikely. See the Gor Mahia bread saga where there was a disagreement between Good Bread and Elliott. Gor Mahia eventually prevailed albeit after several months.